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Ten Deadly Marketing Sins

Marketing`s undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can`t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear brand name philip watch and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, brand name philip watch and how to avoid them. But these ten mistakes are much more than simple mess-ups; they`re glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter brand name philip watch and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused brand name philip watch and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product brand name philip watch and service policies, build brands, get organized, brand name philip watch and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, brand name philip watch and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University`s Kellogg Graduate School of Management brand name philip watch and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) brand name philip watch and Lateral Marketing (0-471-45516-4), both published by Wiley. Copyright (C) Muze Inc. 2005. For perso
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